Posted by admin | Posted in MySpace | Posted on 13-06-2010
Tags: business, music, MySpace, tools, web2.0

Top 5 Myspace Tips Business Marketing on a Budget
It does not take a genius to realize that we live in a world of social networks.
Businesses of all sizes have quickly caught on to the importance of having a presence on sites like MySpace and Facebook by a number of reasons. From the huge volume traffic these sites attract the demographic of users, marketing professionals consider smart social networking an important part of their branding efforts.
Contrary to popular belief, having a presence in a site like MySpace, for example, does not necessarily require a substantial budget. As a matter in fact, a number of easy to follow marketing tips companies can continue to have a presence at the helm of MySpace, for pennies on the dollar.
1. Create a template for MySpace featuring your business.
A MySpace layout clean and attractive that includes your company name and description their products and services is key to marketing yourself to the crowd of MySpace.
When you consider that one of the most popularly searched phrases on the Internet today is "MySpace Layouts", you mean only the importance of this advice. Apart from the popularity of social networks themselves, the second fastest increasing trend is customization, or the art of being able to decorate your profile with cool designs, backgrounds, images, graphics, video and music applications convey their likes and dislikes and, in essence, their personality in general to friends who visit your page.
It's no different if you are a business. Add a design their MySpace page, one that clearly conveys who you are and what they do, says a lot about the people who visit your profile – people who may very well become your customers.
Look online to find websites that offer custom designs and incorporate your company information and graphics on the elements of the layout-design, including funds, extended network banners and boxes in the plot, such as tables of contact. Whatever you do, keep it simple. Messy and confusing designs brand lose its effectiveness.
2. Add MySpace friends who fit the demographic profile of its customers.
MySpace has a very nice feature that lets you search friends by age, sex and marital status. Use this tool to find prospects friend that fit the demographic profile of your target customers and reach those potential customers with friend requests. When you add friends that you think will be most interested in learning about and receive information about their products and services, you increase your chances to win new customers through targeted marketing.
Be sure to communicate important company news, such as discounts and special offers or launching new products and services to their MySpace friends as often as possible, in a reasonable manner. Note MySpace has security measures to prevent abuse.
3. Work your MySpace profile.
Having a MySpace profile with your business is one thing, "work" that profile of what works for your business is something completely different.
Assign someone within your company to manage your profile on a daily basis. It is important to add friends, post comments, post bulletins, write blog articles and send and receive messages. Do not assume that by creating a MySpace profile, millions of people are you. The art of social networking is just that – social networking within a site like MySpace by reaching out, make friends and interact with those friends as often as possible.
Also, apart from foul language or inappropriate content, do not be afraid to allow people to post public comments on of your organization in your MySpace page. A big attraction for social networks is the ability to be real, to speak their mind and say how you feel. If you allow that only positive comments about your business is published, you lose credibility. But if you allow people to say what they think, that the credibility of learning as much about your customers – and your business – in the process.
4. Let your MySpace friends to be your marketing army.
Some sites MySpace Web personalization as SpaceGravy.com ( http://www.SpaceGravy.com ), for example, now offer a service where is to create models and designs, such as backgrounds, extended network banners, contact tables, graphics, glitter graphics and flash players, which have to a particular business, product or service (in this case, the bands of up-and-coming). These designs, announced prominently along SpaceGravy.com are available for free download to any MySpace, myyearbook, Xanga, Friendster or user virB.
Not only participating bands get an excellent marketing exposure SpaceGravy.com, get excellent exposure in the market for various social network users to customize their profiles with the designs of the band. Apart from the bands virtually any small or large business can take advantage of this service.
In short – by offering free MySpace layouts available of your business, your MySpace friends, MySpace users in general, become your own marketing army.
5. Use ads MySpace.
MySpace ads similar to Google AdSense, allows you to promote your business advertising for the guidance of MySpace users by a fraction of the cost of traditional online advertising.
MySpace Classifieds is an online advertising program through MySpace that allows you to create ads List your business, target your ads to a specific group of MySpace users choose based on demographic information, spending only the money you want function of its budget, and then monitor the performance of your campaign with detailed reports provided through its ads on MySpace account.
Depending on the size and specifications, you can use your own ads or use pre-made MySpace ad templates and never pay more than the budget originally determined from the beginning campaign, the company said.
Companies with a MySpace ad budget should consider as an alternative affordable online advertising.
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About the Author
Jennifer Lange is the President and CEO of SpaceGravy.com (http://www.SpaceGravy.com), a website specializing in layouts, backgrounds and graphics for MySpace and other social networking websites.
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