Determining the right keywords to drive traffic to your site
The determination of appropriate keywords to drive traffic to your site
Several million search queries are conducted on Internet search engines every day people around the world are trying to find information about various issues. So what are really looking for, then? What controls your search options? Several of the major search engines provide users a way to look at the current consultation on the website to see which keywords and popular search topics. Here are some of them. Us also cover some special web sites that will help in making the right keywords. There are still free sites around that will give users some tips what type of keywords users' web use at this time. There are also several semi-professional, expert sites and companies that assist and do research for keywords that would benefit the website owner to take their content on their websites to attract traffic.
• Trends Google: let you to search Google's database of searches, to determine what is popular or not. You can see the volume of queries over time, by city, regions and languages and so on. Compare keuwords multiple (up to 4 at a time), too.
• AOL Hot Searches: allows you to view consultations most common current, or even see thosemost popular in recent times, the last day or within certain categories.
• Google Zeitgeist: To perform research on what people are searching on Google and its partners specialized services in a variety of categories. There are versions for different countries, too.
• Keyword Tool Google AdWords: Enter a term or terms, use the dropdown list to see the popularity of terms and popularity over time.
• Ask IQ: See the most popular search engine Ask.
• Dogpile SearchSpy: Choose see a filtered or unfiltered sample of the terms above, real-time search of the goal of popular search service. Sister site MetaCrawler offers a similar MetaCrawler MetaSpy service.
Lycos • 50: The long-standing service showing top searches at Lycos each week.
• MSN Search Insider: The top 200 queries on MSN Search (annoying in random order), the maximum "engines" of television, sports and music, and mourning "feature pitting top queries in a race against each other.
• Yahoo Buzz Index: Shows what's hot and what's not in terms of Yahoo search topics.
• Search for phrases dWoz Lists: The directory of services like those above, for search engines large and small, through web.
• Yahoo Keyword Selector Tool: Formerly called the Overture Keyword Selector Tool and the Overture Search Term Tool tips before that, this free service is primarily designed to help advertisers who wish to select terms to target ads in the Yahoo network. But you can use to see how popular particular terms are.
• Research Keywords: For Search Engine Watch members, this provides an annotated summary from key tools useful for search marketers needing to perform search research for their campaigns.
• Search Term Research and Search behavior: These categories of Search Engine Watch Search Topics area compile Articles on the topic of how people search the Web and going back to 1997. Available only to members of Citizen Control Search Engine.
Therefore, let a look at some of the keywords used worldwide in 2007
First out the iphone is the keyword.
We see that specific events Control of the peaks in the use of keywords, such as at the end of 2006, when Cisco sued Apple on the iPhone., and then another major event caused the third peak, which occurred mid-2007, when BusinessWeek to your ad. lower jump or stabilization in the use of the word is highlighted when Apple reduced the price of iPhone, and, Of course, the same happened when it was announced that the iPhone was to be launched in Europe.
Not surprisingly, most of the United States uses the keyword followed by some European countries and India. Most searches are conducted in English, although the Russian language follows closely after.
Another key word reaching between 10 most used words are Badoo. The second key word most commonly used worldwide in 2007 may not make any sense in the English language, however for Italian, Spanish and French speaking regions that makes sense. Its rapid increase in traffic from 0 in 2006 and linearly until 2007 must have been caused by something. In the case of countries this keyword is most used in Italy and Venezuela, followed by Spain and Colombia and finally, France. So what does this word mean in English? The www.badoo.com website, a photo sharing site for members to put their photos on may have something to do with the use of this keyword. So looking at these trends is natural to think that popular web sites govern the popularity of keywords.
Therefore not surprising to see words like Badoo, Facebook, YouTube, and ebuddy since all refer to popular web sites in 2007.
What we can clearly see is that YouTube and Facebook has a relatively long used words louder than words as ebuddy and Badoo. And we see that news events or changes in control peak trend in these keywords. This is very interesting seen from a perspective view of the market. It tells us that the key word usage is tightly controlled by news media around us daily. This means when launching websites or start a new content, website owners should reflect its contents to the long-term trends, but also take account the short-term fluctuations in the use of keywords, which is governed by the news at the time who are working for the spectators for their website content.
So keywords used in 2007 according to Google Zeitgeist are:
1. iphone
2. Badoo
3. facebook
4. Dailymotion
5. Webkinz
6. youtube
7. ebuddy
8. Second Life
9. hi5
Penguin 10.club
How is it that words like dailymotion Webkinz and makes it so high in the rankings? Once again it's web sites, increasingly popular with internet users on the web.
Dailymotion becomes the second largest Community videosharing favor of Warner Music and Video content is most popular in France and Webkinz stuffed animals is that they have their own website, has the majority and popularity in France for some reason or another.
The last words of the most popular keywords worldwide in 2007 are;
11. ebuddy
December. Second Life
13. hi5
14. club penguin
How do these words fit in the scale of popularity?
Let's start with the word ebuddy. eBuddy is an online messenger for MSN, Yahoo, Gtalk, MySpace and AIM (AOL). Whether you're at home, school, work or traveling with eBuddy you can chat online everywhere at any time. eBuddy is available as a web-based version and mobile. eBuddy provides instant messaging on every computer, which works even when you are behind a firewall, and it's free.
Then keyword hi5, facebook wing website, where you can find friends in your hometown or other parts the world. You can show off your photos and listen to music you like. You can even watch and share cool videos and build your own page and express what is important to you. This keyword is by far the most popular of the four set up last here.
Users will be able to live a virtual life on the Web site Second Life, and did the popularity of this keyword is to grow in 2007 as well.
So what comes down to it, to choose the right keywords, you have to do a lot of market research on trends in use of the website, and news events or event one step at a time you want your content in place.
There is never a solution to specific keywords to use. Just looking at the trend in using the key word in the first quarter of 2008, will tell the dynamic of this election keyword is.
Let's see what the status of these words in January 2008.
All terms have a flat, stable trend across all January this year, Youtube has a search volume dramatically larger than ebuddy, second life and Club Penguin.
When it comes to the iphone words, ebuddy, Dailymotion, Badoo and Webkinz, the same trend comes through, flat and stable in volume, but dailymotions shows some smaller peaks, but no news in any case higher order related to it. But Apple launches the iPod Touch and Webkinz announces its latest models to suit a child in this period. At the same time we see that the traffic volume is much smaller than the keyword has to be Youtube. So the keyword Youtube has become a most important key word search volume.
What are the factors that affect search engines
Thorough analysis of trends and events in local markets, regional and global.
Why your competitors are gaining top
They spend time continually evaluate the market and analyze the trends happening now. The need for extensive market research in a dynamic way.
How do you arrange the right keywords
Do your homework when it comes to analysis market and behavior patterns, including studying the demographics of your market and determine their main interests are. Just as supermarkets have done during the last 10 years to detect their way to make you buy the products and place the products in the right place. Like you have to do, with only look at his Web site as the local supermarket, regional or global, and satisfy their customers, and be loyal to them.
What are the factors seemingly invisible to the engines Search used to position your site
What are backlinks and how many are needed to beat the tourist attractions
How optimize their sites without the risk of sanctions
Finding the right relationship for your site
These last topics I will cover in my next article, and you will be able to read more details on my website www.lulu.com / Stig.
About the Author
Stig-Arne Kristoffersen
An explorer
www.lulu.com/stig
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