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How to get your first professional gig – and establish themselves as a band in high demand

You just come together as a band and you're ready to show. But when you come to play clubs who want to know where their market has played before and what type of drawing often bring. (Draw means the number amateur pay usually come with one of his programs.)

If you are a new band, then your answer is "we have not played before, so do not really know how many paying fans to come. "And you know what will happen with that response.'ll tell you back when you have a base fans.

You're thinking, "Yeah, but we are a large group of your customers will love us." The reality is the clubs do not have clients, customers have bands. People go to a club determined to see a particular band. They do not go to X instead of Club Club and the club, but go there because of the band will be playing.

When you ask a book club, they are asked to invest their money in you. That costs them money to open their doors. They have to pay rent, bills, payroll and the cleaning staff at the end of the night. They buy advertising to promote the bands are there because they know it's the bands that are on appeal, not his club. So a club needs to know you have many fans to the book.

The concert is harder to get their first concert. And as a wise businessman once told me when I imagined how great my new company could become, "You have to make your sale before considering how it will spend money from it." What this means for you is that you can not think of the number 2GB until a number of concerts under his belt.

So here's the secret to getting the first concert that will make it easy to get number 2 and number 3 and so on.

A private party. Of course, you're not going to call it, but for all purposes, which is what it is.

Create a guest list with his bandmates. List all they know. What is the total number? Say you have a band of four and each comes with 100 names. That makes the guest list of 400 people. Statistics say that only 20% -30% Will come. (Hey, even his new band is the most important thing in life is not the most important thing in the lives of your friends.) 20% of 400 = 80.

Determine what you can afford and choose a club that fits your budget. Create a list of the 10 clubs that want to play in. It is more important to pack a club that seats 80 people than it is to perform his first concert in a club is well known that empty. Keep this in mind when creating the list of clubs to view.

Call each club and ask what it costs to rent their premises. Check rates and rates Monday-Friday weekend. A weekend is preferable, but maybe a Thursday night in a high-level club is better than a Saturday night in a less popular club. When you call be sure to clubs to ask if they have backline (defensive line is the industry word for the team and equipment that the club has on hand for musicians to use) available or You must bring your own equipment. Also ask if the soundman is included in the budget or is additional.

Web Site Advertising and place. Because this is reserved to them as a private entity, I do not think that the list of his concert on its website or in your ads. When you are negotiating the rental of space, I ask the list as you would any other concert in the house.

Book your concert at least four to six weeks out all the bones of the collective body want to reserve your show this weekend;. next weekend at the latest. DO NOT DO IT! You need to create some excitement and buzz around it. And you will have more choice between clubs by booking further

Become a sponsor spectacle! Once you decide that the place you wish to hire and terminate the tenancy with the club, the real work begins. Now goes into presentation of the promotion. Do not expect your friends to come just because they said they will. If these steps do not, you will not a successful program and the impression you create with the place is "Note to self: NEVER book the band can not even get people to come and see for themselves. free! "

Create a theme. Make posters and brochures, print tickets, after his concert at the site from any and all media we know. Write a press release and send it to the local media – radio stations, television, newspapers. RECALLS its local media in college! Its aim is to PACK THE CLUB. Note, for each person expected to appear, you need to put tickets into the hands of 5 people. Not only for those who say they're coming, knowing that no, I do not want to hurt your feelings, but also for people who plan to come, but have last minute changes and are not capable of doing.

Create a theme. Many bands are called this a "CD Release Party" or "Kick Off Tour." However, the issue may be as simple as "Band Name: Live At The Name Place" or "Rock Band Name The name of the place." Is the topic you want to include in each message. A rule of thumb is advertising that a message has to be seen at least seven times for someone to remember. So you have to create the least seven points of contact for each of your 400 friends.

Band print stickers. Stickers are one of the tools of promotion the least expensive you can invest in. Give one to everyone you know. Make them large enough to be seen (No. 1 "x 1" stickers). Only your name or logo of the band if you have one. Their goal is simply to raise awareness stickers for after someone has seen a sticker name sounds when they see a bill or poster or a flyer or an online publication.

Print the tickets. Since this is a private party in the eyes of the venue, most likely does not have an employee in his locker. You will want to ask a friend to sit at the gateway to collect the tickets and hand stamp. Although this is a private party for the site, This is a concert for you. And when was the last time you went to a concert that did not have tickets – or at least hands on the door seal? By printing money and put them in people's hands, they will be more likely to remember his performance. Entries must have item, date, time, place, age (if the club is "21 +" or "18 +" or "all ages") and the price of them. Yes, you must put a price on the tickets – even though you are giving them for free. That price should be what you expect to charge for concerts in the future. This is how to establish the expectation that people will be asked to pay to see play in the future. You can buy shares in blank tickets in Office Max, and print on your own printer at home. These notes do not print anything other than actions ticket. You are a professional band. If you want to be taken seriously have to look legit.

Posters and brochures. Take your place in the most successful bands in the market. Visit their MySpace and Facebook. Go to Guitar Center and look at the posters hanging on the bulletin board. Are most of them dark? If so, you may wish to endorse white what is the rest when it crashes (yes, once you print the poster will find all the free bulletin board in the city and hang it.) Also, what size are most of the posters? They are the nameless band hanging 8 1 / 2 x 11 and the big names in the printing of the city 11 17 x? Is the printer paper Paper or action is heavier. What the league does not want people to think you are in? My guess is 11 x 17 and heavier stock. On the other hand are flying be 8 1 / 2 x 11 paper from the cut in four. To these could be considered the purchase of brightly colored paper and printing with black ink.

Street Equipment. Time to call close friends, girlfriends, brothers and sisters, mothers and fathers. You need an army. Ask each one to hang five posters. Ask the place you have hired to hang the poster next to all the other bands playing there. (Be sure to tell headquarters that his party is open to the public.) You, the members of the band, has the honor of delivering the flyers. Go to the university campus and hand out. Go to music concerts when people like you and hand them out. Ask an independent music store if you can put a table outside your door on a Saturday and hand out fliers. This is often easier if you are a customer in his shop. (Large stores like Guitar Center and Sam Ash usually does not allow this.) You must put in the hands of the people. I know. Every band hates it. But we must overcome. What are you doing this for a very long time.

Social Media. MySpace, Facebook, Twitter, Alex Herrera testimony, Craigslist and wherever you know. Make sure your action is published. In places like Craigslist, MySpace and Facebook – make sure you are replacing every week or, as you know, the case of the drops at the bottom and no one will scroll down enough to see it. If you are using Twitter, be sure to ask his followers to retweets about concert. Research shows that more people retweets when asked instead of just doing it on their own.

Photography. Now is not the time to ask a friend to take pictures at their first concert. Hiring a photographer. Be sure to hire a photographer who has experience shooting bands Live. Ask to see samples of their work. The stage lights and the movement of changing band members requires a special skill Photography. For images of band and want to shoot crowd. His goal, when the night is over, is the placement of photographs that portray a professional group that packs a house.

Gate count. Who has asked the work of the door should keep track of how many people have. Those with tickets are easy to count. Extract the ticket and keep in mind later. But the seal of the hand requires a counting system. Perhaps one of the silver "clickers," or simply good, the last paper fashion and a pen.

This then gives you the information you need for action number 2.

2GB reservation number. You must be on the phone yesterday after his concert with all the clubs that can accommodate the size of the people who brought in their first gig to gig the book No. 2. When asked, "Where have you played before in this market and what kind of get what you usually bring?" Your answer will be: "Well we played last Saturday and had 80 Name Location persons "(or as many of the door the person tells you.) You should also know that the clubs bands used to lie about their drawing, so it will automatically cut off what you say by half. Therefore, you should add to his statement, "So I am comfortable 100% guarantee that we will get at least 50 people club. And we are ready to ensure that get the money. "

This is the way it works. Let's say the rate is going to see a band in the market is $ 5. If you guarantee 50 people, then you are guaranteeing the place $ 250 in sales entries. They also hope that all who come in will buy two drinks for $ 5 each. So rather than wait a minimum of $ 15 for each person who comes to see his band. Let's say 40 people have Gig # 2 and is guaranteeing 50. Owed to place $ 150. (The 10 people that guarantees x $ 15 per person for the place out.) This can be frightening, but this is the way to build a solid reputation in their town. Places like working with bands in this business acumen and approach to places like this to get more gigs bands that do not offer guarantees. This also puts a burden on you to go out and do all the things Promotional Concert No. 2 was made for Concerto No. 1. Only this time, people will pay at the door instead of having free tickets to enter

His band is a start-up company. You should invest in your business. When I opened my first school of music had to invest in renting a building, purchase of equipment, staff salaries and marketing. You are doing the same. Your guarantee of your income is based and staffing.

Maybe you're thinking, "Yes, but we make money. "Gig # 2 At your chances of being paid to play are pretty slim. However, you may be able to negotiate a percentage of the door on your warranty. Say the split is 50/50 on the warranty. Say guarantee 80 people 50 people present. You will receive 50% of revenues generated at the gate for 30 people. (80 people – 50 people guarantee = 30 people). The ticket is $ 5. Division 50/50, you get $ 2.50 x 30 = $ 75.00. Even if the club says "no" you will see how professional and I respect that. In their conversation to ask them what your project would be to split the door with you. Then you know what you're working.

Review all the business books and tell you most companies do not make money in the first year. His band is a business. It might be a while before make a profit … I did not even get paid to play. If you do not believe in themselves enough to invest in themselves, why is it celebrated?

S. Marmolejo manages

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